Photographers that look professional
Earn more business.
We specialize in photography marketing materials
that help your grow your business.
You shoot incredible photographs, but do your business cards and web site look like they were created by an amateur? As a photographer, you understand that image is everything. Digital cameras are a dime a dozen, and everyone thinks or knows someone that thinks they can shoot like a pro. Convincing customers to hire your professional expertise is more difficult than ever. You are no longer competing only against other professionals, but are now also faced with the ever growing list of amateur do-it-yourself'ers. You have to make a powerful first impression and win customers at first sight, otherwise your competitors will. If your business cards, brochures, and website look like they were homemade, your customers are going to believe that your work is no better than what they can do themselves.
Make it clear that you are a professional with everything you do.
Customers want to see why you call yourself a pro. From the moment you first meet a prospective client, you are being judged. Why not open with a business card, that shows you mean business. Knock their socks off with something stunning and half your work is already done. You've given the prospect confidence in you. The question is no longer that your work is good, now they only want to see how good, and if they can afford it.
The ideal package
There are several steps to winning a new customer. Plan your marketing materials wisely and they will help you close more sales.
Step 1: Get them interested. Your business card is your introduction, make a great first impression and you will ease their apprehensions about your abilities, and get them interested in seeing more
Step 2 : Present your best work. If you meet in person, always have at least a tri-fold or a brochure that gives your customer examples of your best work, and fills them in with an overview of your services, and pricing. If they get your card from a friend or referral, they are likely to visit your web site first, so make sure that is equally impressive, and provides the same supporting information customers are looking for.
Step 3: Always have a "leave behind".
Most customers have to think about their decision or talk it over with family or associates. You should not make customer feel pushed to make a purchasing decision. A leave behind is a mini portfolio that you can either leave with them if you meet them, or they can take along after they meet with you. This should show relevant examples of your best work, and basically should do the talking for you. A brochure that conveys the level of quality you deliver, speaks far louder than trying to tell them and convince them that you do great work. As clients are trying to make a decision who to work with, this piece should clearly convey to them that you are the best only worthy choice.
Following these simple steps, will help you bring in a growing number of customers. As a bonus, you will find that you are getting more referrals, because your brochure ended up being shared with your clients friends and family rather than going into the trash.
If you don't invest in yourself, why should your customers?
How much do you charge for your photography? $50, $100? $1000?
Now look at your business cards. Would you hire yourself if someone gave you that card?
Many photographers, especially those starting out are on a tight budget try to go without quality marketing materials in an effort to save money. This is a major mistake that costs far more bushiness than you can ever save. If you are on a tight budget and need to economize, use regular unleaded gas, and eat in for a few days, but make sure your business looks great. If you take your business image seriously, you will reap the rewards with increased business, better margins, and greater respect from your clients.
You are proud of your work- so show it.
Simply pick a style. we'll customize it specifically for you
We take care of all the work, so you can focus on your business and your customers. Do the math and you will see that its not worth trying to save a few dollars and learning to be a designer. If you want to design yourself, feel free. We accept customer files as well and will be happy to print your designs for you.
Affordable for all photographers
We have removed the cost issue completely. Design is included FREE with all of our products, from business cards, brochures, to portfolios, and web sites.